Toronto, ON – October 28, 2025.
Sarona Asset Management has been named Social Purpose Company of the Year at the Greater Purpose Awards in Toronto, Canada, an honor that recognises Sarona’s leadership in aligning profit with purpose and redefining success in impact investing.
Capital with Purpose: A Defining Moment for Impact Investing
This recognition marks a defining moment in our evolution as a leader in impact investing. Since Sarona’s founding, we have held a simple but enduring belief: that capital, when deployed with purpose, can generate both profit and progress. Every investment can do more than deliver returns. It can empower people, protect the planet, and build stronger, more resilient economies. Purpose is not a statement of intent; it is a framework that guides every decision, partnership, and strategy we pursue.
The Greater Purpose Awards celebrates organizations, partnerships, and leaders that are redefining how business can create social value. The awards highlight innovation, measurable impact, and purpose-led performance, recognizing those who prove that profit and purpose can advance together.
In many ways, this recognition reflects a broader transformation underway in finance. Investors are moving beyond traditional performance metrics, seeking value that endures through inclusion, sustainability, and impact.
“This award is a meaningful recognition of what we stand for at Sarona. Since our founding, we have believed that impact investments can be a force for good. Every investment we make is designed to deliver strong financial returns and lasting benefits for people and the planet.”
Capital in Transition: When Purpose Becomes Performance
This recognition represents more than a single achievement. It signals a broader shift in how financial markets define value. The boundaries between purpose and performance are fading, replaced by a new paradigm where investment success is measured not only in return but in resilience, equity, and long-term societal benefit.
We have always believed that capital is most effective when it is accountable to the world it shapes. Our investment approach integrates impact metrics into analysis and decision-making, treating them as essential indicators of value. This discipline allows us to balance financial performance with measurable progress, showing that sustainable finance is not a trade-off but a future-proof approach to growth.
Capital in Practice: Building the Architecture of Impact
Our philosophy drives tangible impact. Every investment is assessed through a gender or climate lens, ensuring capital advances inclusion and resilience. Through the Sarona Global Growth Markets Funds, we connect institutional investors with SMEs in emerging economies, supporting 148 companies and 21 fund managers and creating over 268,000 jobs, 40% held by women.
One example of this is Gupy, a Brazil-based HR tech company, which illustrates this purpose in action. Its AI platform, Gaia, has helped companies reduce hiring time by half, cut turnover by 25% and diversify their workforces. Thus, advancing SDGs 5 (Gender Equality) and 8 (Decent Work and Economic Growth), Gupy exemplifies the kind of innovation we champion and opportunities we invest in.
Capital for the Future: From Recognition to Responsibility
This recognition reminds us that purpose-driven finance is not a niche pursuit but a necessary evolution in how the world invests. Our mission now is to scale our reach, deepen our impact, and accelerate measurable change across our markets.
As Serge LeVert-Chiasson reflected, “Our journey began with a belief that business could be a tool for positive transformation. That belief continues to guide us as we work to create a future where inclusive communities thrive on a healthy Earth.”
About Sarona Asset Management
Sarona Asset Management is a global leader in impact investing. Guided by the values of integrity, honesty, creativity, excellence, kindness, and respect, we deploy capital to generate sustainable growth and lasting social impact. Our proprietary approach integrates gender and climate considerations into every investment decision, advancing equality, resilience, and inclusive economic development.
About Greater Purpose Awards
The Greater Purpose Awards are an initiative in Canada that celebrates individuals, companies, and partnerships driving social impact and purpose in business. They recognize innovation, leadership, and measurable change, with categories for Outstanding Social Purpose Professional, Most Innovative Social Impact Partnership, and Outstanding Social Purpose Company. The awards aim to highlight how businesses can be a force for good and inspire others in the purpose-driven business community.
Continuing the Conversation
To explore the Greater Purpose Awards or continue learning about Sarona Asset Management’s role in shaping purpose-driven finance, visit the Greater Purpose Awards website.
