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Founded in 1982, Turistore is the leading souvenir retail chain in Mexico’s top tourist destinations across the Riviera Maya, Puerto Vallarta, Los Cabos, and various airports. The chain operates under diverse brands in more than 16k square meters of retail floor space spread across 82 stores. The stores sell handicrafts, souvenirs, clothing, and pharmacy products, totalling 27k SKUs. Turistore mainly targets international tourists, offering a diversified base of products to satisfy tourists’ impulse purchase needs. The company uses several concepts to cover diverse needs; tourists will usually find more than one Turistore shop in the same street with a different name and concept. Although the stores differ in look and feel, the overall SKU offering is relatively similar, ensuring scale efficiency.