Sarona Asset Management – a newly Certified B Corporation

Sarona Asset Management proudly announces that it has officially joined the growing international community of Certified B (benefit) Corporations. B Corporations represent a new breed of company which uses business solutions to address social and environmental problems – views Sarona has espoused for nearly 60 years.

In order to become a Certified B Corporation, Sarona had to demonstrate its corporate purpose to create a material positive impact on society and the environment; confirm its corporate responsibilities included consideration of the interests of employees, community and the environment; and publicly report annually on its overall social and environmental performance using a comprehensive, credible, independent, and transparent third party standard.

The B Corporation movement has been building momentum as several US states have recently passed legislation that creates a new class of corporation that are legally required to pursue the creation of a positive impact on society and the environment, while meeting higher standards of accountability and transparency. As of July 2011, there were over 425 Certified B Corporations from over 50 industries, representing $2 billion in revenue and $6.5 billion in capital under management.

“Becoming a Certified B Corporation just makes good business sense. Sarona has already been using comprehensive and transparent performance standards,” says Gerhard Pries, President of Sarona. “Now, Sarona joins the community of Certified B Corporations to not only continue to improve on its own performance, but also encourage others to see the immense positive effects – including financial – good business solutions can have on social and environmental concerns around the world.”

Sarona Asset Management is based in Waterloo, ON, and is a co-founder and/or manager of a number of impact investment funds, including the Sarona and MicroVest groups of funds. Together, these funds have over $180 million in assets under management in emerging and developing country markets around the world.