Why frontier and emerging markets?

Their economies are growing fast. According to the The world in 2050 report by the HSBC, 19 of the 30 largest economies in 2050 are considered emerging markets today.

The rising middle class fuels consumer spending

Projected increase in middle class spending between 2009 – 2030
Europe 4%
North America 4%
Latin America 103%
Middle East and North Africa 145%
Sub-Saharan Africa 223%
Asia Pacific 559%

Calculated using data from The Emerging Middle Class in Developing Countries by Homi Kharas, Jan 2010